Human-inspired Strategy for conviction-led organizations
Human-inspired Strategy for conviction-led organizations
Human-inspired Strategy for conviction-led organizations
A Brand Consultery
We believe in people.
The future of business is still human-led, human-centric and human-intelligent, and at the heart of any great brand, product, or campaign is sharp, human-insight.
The future of business is still human-led, human-centric and human-intelligent, and at the heart of any great brand, product, or campaign is sharp, human-insight.
Good strategy starts with listening and understanding.
Building differentiated, inspired and coherent brands start with grounded insights. We create strategic clarity for various facets of brand building disciplines by illuminating consumer behavior through qualitative and quantitative research and connecting it to actionable strategic output.
Building differentiated, inspired and coherent brands start with grounded insights. We create strategic clarity for various facets of brand building disciplines by illuminating consumer behavior through qualitative and quantitative research and connecting it to actionable strategic output.
Brand Strategy
Consumer Illumination
Brand Strategy
Brand Architecture
Brand Messaging
Product Strategy
Consumer Ilumination
Product Positioning
Experience Development
Concept Validation
Innovation Strategy
Consumer Illumination
Opportunity Mining
Concept Development
Portfolio Frameworks
Our Flock
We assemble the right minds for the challenge at hand. Connecting with people firsthand and synthesizing what we hear, drawing on years of experience, to deliver focused clarity.
Collin Wood, Giant Kestrel Founder
Human Led Outcomes
Human Led Outcomes
Human Led Outcomes
Helping a Delivery Service Create an Actionable Definition of their Highest Value Customers
A well-known food delivery service engaged Giant Kestrel because it was struggling to reach and retain its highest-value customers. Through our work, we showed them that the people they thought they were trying to reach weren’t who they expected at all. And with that, we developed an actionable concept of who these consumers are, complete with comms, design pillars, and briefs.
Helping an Honors Society Think Bigger Than the Honor
An honors society that has been helping students reach their potential as leaders for the last 20 years has massive ambitions for growth in their next 20. They engaged Giant Kestrel to help them transform into a more scalable brand, with positioning, architecture, branded experience, and to continue to help roll out that transformation across their ecosystem.
Helping the Future of Skincare Define Their Customer Proposition
A skincare start-up tapped us to develop the underlying customer, cultural, and category platform that helped them encapsulate their incredible innovation and set them up for a strong future.
Helping an Online Sports Betting Giant Define Their Value Beyond the Promo
A leading OSB platform was looking to stand out as a brand experience in a category that was defined by who has the best promos. Giant Kestrel helped them think more about how they can make their players feel, not just what they give them. And, with that, developed a new brand positioning and behavioral pillars.
Helping a Media Advocacy Group Empower Teachers To Do What They Do Best
Against the backdrop of the swirl of AI creeping into schools, a major media advocacy group wanted to help teachers do what they do best – teach kids how to think critically. They tasked Giant Kestrel to roll out the message on social media, with a campaign designed to help teachers feel empowered to start having these difficult conversations about AI with their students.
Helping a Delivery Service Create an Actionable Definition of their Highest Value Customers
A well-known food delivery service engaged Giant Kestrel because it was struggling to reach and retain its highest-value customers. Through our work, we showed them that the people they thought they were trying to reach weren’t who they expected at all. And with that, we developed an actionable concept of who these consumers are, complete with comms, design pillars, and briefs.
Helping an Honors Society Think Bigger Than the Honor
An honors society that has been helping students reach their potential as leaders for the last 20 years has massive ambitions for growth in their next 20. They engaged Giant Kestrel to help them transform into a more scalable brand, with positioning, architecture, branded experience, and to continue to help roll out that transformation across their ecosystem.
Helping the Future of Skincare Define Their Customer Proposition
A skincare start-up tapped us to develop the underlying customer, cultural, and category platform that helped them encapsulate their incredible innovation and set them up for a strong future.
Helping an Online Sports Betting Giant Define Their Value Beyond the Promo
A leading OSB platform was looking to stand out as a brand experience in a category that was defined by who has the best promos. Giant Kestrel helped them think more about how they can make their players feel, not just what they give them. And, with that, developed a new brand positioning and behavioral pillars.
Helping a Media Advocacy Group Empower Teachers To Do What They Do Best
Against the backdrop of the swirl of AI creeping into schools, a major media advocacy group wanted to help teachers do what they do best – teach kids how to think critically. They tasked Giant Kestrel to roll out the message on social media, with a campaign designed to help teachers feel empowered to start having these difficult conversations about AI with their students.