Human-inspired Strategy for conviction-led organizations

Human-inspired Strategy for conviction-led organizations

Human-inspired Strategy for conviction-led organizations

A Brand Consultery

We believe in people.

The future of business is still human-led, human-centric and human-intelligent, and at the heart of any great brand, product, or campaign is sharp, human-insight.

The future of business is still human-led, human-centric and human-intelligent, and at the heart of any great brand, product, or campaign is sharp, human-insight.

Good strategy starts with listening and understanding.

Building differentiated, inspired and coherent brands start with grounded insights. We create strategic clarity for various facets of brand building disciplines by illuminating consumer behavior and connecting it to actionable strategic output.

Building differentiated, inspired and coherent brands start with grounded insights. We create strategic clarity for various facets of brand building disciplines by illuminating consumer behavior and connecting it to actionable strategic output.

Brand Strategy

Consumer Illumination

Brand Strategy

Brand Architecture

Brand Messaging

Product Strategy

Consumer Ilumination

Product Positioning

Experience Development

Concept Validation

Innovation Strategy

Consumer Illumination

Opportunity Mining

Concept Development

Portfolio Frameworks

Our Flock

Founded and led by Collin Wood, a 5th Grade Lego Champion with 20 years of brand strategy and research experience. Giant Kestrel brings together experienced leaders from top agencies and iconic brands. We assemble the right minds for the challenge at hand. Connecting with people firsthand and synthesizing what we hear, drawing on years of experience, to deliver focused clarity.

Collin Wood, Giant Kestrel Founder