(and friends!)
We’re a brand consultery.
Brand Consultery
Brand is our bread and butter. And we believe that good business outcomes start with a strong brand.
Brand Consultery
It’s a made-up word that means you (agencies, brands, and organizations) can work with me on any brand-related initiative. And, if your needs extend beyond brand, we can tap into a network of brilliant folks with complementary expertise.
We help build brand ecosystems
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Defining who you are is easier said than done. With almost 20 years of positioning experience, I can help you facilitate a process that not only lands a strong positioning but one that has the full support of your organization.
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We'll define the roles and relationships between your brands and products helps to reinforce your identity and future goals while connecting with diverse audiences.
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It’s not just who you are and what you make but how you behave. Brand behaviors are a key (and often unutilized) tool in helping to drive loyalty while creating consistency.
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Make products that make sense, developing the things that will take your brand where you want it to go in ways that will bring your consumers along.
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Design, comms, experiences — I’ll help you set the strategic brand framework and, if needed, bring in the right creative talent to bring your brand to life.
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Everything starts with great insights—ones that illuminate and inspire. We run soup-to-nuts, bespoke research to give your brand the strongest starting points.
A brand ecowhatsit?
About Collin
I’m a 5th-grade Horton Plaza LEGO champion who has found a separate calling in brand strategy.
Like most young LEGO champions, my fame was fleeting. However, free from the draw of the bricks, I’ve put together a long, diverse career in strategy. In the last 18 years, I’ve helped brands define, redefine, and sometimes re-redefine themselves through positioning, innovation, behaviors, executions, and insights.
When not researching, innovating, or developing strategy and architectures, I enjoy birding (giant kestrel guy here), perfecting pulled pork, and training for a future entry in the World Beard Championships. BBQ sauce is a copout for bad BBQ, so judge me as you will.
Great For…
Agencies looking for a project leader to help lead a brand strategy project or usher through brand strategy as part of a creative endeavor (bonus capabilities: mentorship and qual moderation).
Brands looking for help facilitating internal brand initiatives that bring along a diverse set of stakeholders or those who need a second, seasoned brain to help land smaller, brand-driven projects.
Some brands I’ve helped
Let's Chat!
Brand Strategy needs? Got a complementary skill set and want to meet? Want an intro to a friend? In San Diego and want to grab a coffee or beer? Got a top 5 list? Let’s chat!